OUR COURSES

Masters Degree In Football Management

TAKE YOUR FOOTBALL MANAGEMENT SKILLS TO THE NEXT LEVEL

This programme will equip you will the practical and theoretical tools you need to become a successful football agent.

  • Understand how to find clients and identify talent.
  • How to find and approach football clubs.
  • How to build and develop a network and build trust.
  • Work as an ethical agent and satisfy the future requirement of FIFA and UEFA.
  • To give you a practical hands on learning degree.

“There is an unbelievable opportunity here for people to be involved in the sport that they love, and we want to help those people achieve their dreams”

–  JOHN VIOLA –

John Viola & Phil McTaggart have teamed up with Professor Vincent English to bring a range of unique and revolutionary football degrees to the market

There has never been a better time to establish your credentials as an ethical agent.

Our Masters Degree developed by myself and my business partner Phil McTaggart, will give you just that edge.

Learning Methods

Our learning model uses virtual learning environment available 24 hours a day, 7 days a week.

  • Pre-recorded lectures posted on our portal along with extensive support materials.
  • Live webinars with your tutors.
  • Football agent oriented: training specifically for being an effective and ethical agent.
  • No written exams; assessment is through practical work-based assignments.
  • Collaborative dialogic approach

You will learn:

  • Being an effective representative for your client.
  • How to gain respect by football clubs.
  • How to negotiate the best deal for your client.
  • How to enter and close the deal.
  • How to network and build a valuable contact list.
  • Effective marketing techniques. Potential pitfalls to avoid.
  • How to deal with football clubs. How to be an ethical agent.
  • The importance of stamping out racism

Learning Outcomes

Networking

451 Football Consultancy is a highly dependable intermediary business operating in today’s fast moving and exciting world of professional football.

Established in 1994, and growing ever since, our team and external consultants are highly experienced in both player and club representation at elite level.

Joining this course allows you to meet other students on the course network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

Establish links with former students who are now successful agents. 

 

The Syllabus

The Master of Arts in Football Intermediary is a 1 year online with optional blended onsite workshops. The degree carries the standard ECTS credits recognised across Europe through the Bologna agreement. Delivery consists of pre-recorded lectures and support materials delivered online and on-demand. The coursework is supplemented by synchronous webinars and online tutorials delivered through the college virtual learning environment.

Each MA Degree carries 60 ECTS credits and take one year to complete online and/or blended. Assessment is by written assignment and no written examinations. Assignments are graded as fail. Pass, merit or distinction. Each assignment contributes to the final MA grade achieved.

Module – The Business of Football (5 ECTS)

  • A business model that is unique
  • The economics of football• Alternative football business approaches
  • Analysing the external environment
  • Using STEEP to analyse a football business
  • Stakeholders in football clubs
  • Law and the football industry
  • Introduction to contract law

Module- Digital and Social Media Marketing (5 ECTS)

  • What’s it all about?
  • How do you reach customers?
  • How can traditional and digital media work together?
  • Inbound and outbound marketing
  • Key Social Platforms for Digital Marketing
  • Growing and Engaging an Audience
  • Developing Data-Driven Audience and Campaign Insights
  • Setting up a Social Media Experience for a Business
  • Creating and Optimizing Social Media Campaigns

Module – Racism in Football (5 ECTS)

  • Contextualising Racism in Football
  • Football, ‘Race’ and Identity
  • The Development of Football’s Anti-Racism
  • Policing Racism in Football
  • Racisms and the Cultures of Football

Module – Mental Health (5 ECTS)

  • Mental health awareness programmes for athletes, coaches and parents
  • Prevention of burnout in junior athletes
  • Understanding physical activity and sport in mental health
  • The culture of physical activity and sport
  • Women in sport and physical activity

Module – Professional Football Agent (20 ECTS)

Football Agents – an Introduction

  • History of the football agent
  • The new regulations – why has it changed
  • Transparency in Football
  • Working with minors – what is involved
  • Working across different Football Associations

Working with clients

  • Identifying clients
  • How to find new potential clients
  • Networking in the football world
  • How to approach a new client
  • Determining the future worth of clients
  • Guiding and managing a new client
  • Working with established players

Marketing of the player and your agency

  • How to arrange a meeting with a football club
  • Protocols and attention to detail when meeting face to face with club
  • Effective ways to make the first contact
  • Basic elements in marketing your player
  • Producing compelling evidence for the club to look at your client
  • Effective marketing techniques

Transfer Windows

  • What is the transfer window?
  • Rules of the transfer window
  • The importance of preparation
  • Understanding the contractual situation of your client
  • The summer transfer window
  • The January transfer window

The deal making

  • Agreement of a transfer fee, and extraneous conditions
  • The process of the medical
  • Contracted and non-contracted players
  • Potential pitfalls
  • The intermediary income
  • Transfer fees and/or loan agreement

The intermediary and the client

  • The player’s contract
  • Commission structures for intermediary
  • The intermediaries contract
  • Benefit in kind tax implications
  • Negotiating the contract
  • Payment terms

The Football Association Regulations

  • Work permits
  • Qualification through international experience
  • Pleading a case for a work permit
  • Relocation of players
  • Governing Body Endorsement (GBE)
  • Making an appeal against a work permit

Module – Professional Football Agent (20 ECTS)

The Master of Arts in Football Intermediary is a 1 year online with optional blended onsite workshops. The degree carries the standard ECTS credits recognised across Europe through the Bologna agreement. Delivery consists of pre-recorded lectures and support materials delivered online and on-demand. The coursework is supplemented by synchronous webinars and online tutorials delivered through the college virtual learning environment.

Each MA Degree carries 60 ECTS credits and take one year to complete online and/or blended. Assessment is by written assignment and no written examinations. Assignments are graded as fail. Pass, merit or distinction. Each assignment contributes to the final MA grade achieved.

FEEDBACK ON OUR COURSES

MEET THE EXPERTS

Who is John Viola?

Coming from a financial services background over 25 years ago to become one of the first FIFA registered football agents in the UK.

John is a vastly experienced agent having negotiated several high profile and global transfers throughout his career.

John became one of the first modern football agents in the UK in 1995 and has conducted transfers worldwide, at the highest level and to the highest standard.

Some notable accomplishments during Johns career as an intermediary include; taking a Real Madrid player to England, breaking a UK club’s record transfer fee and representing a Brazilian World Cup and Champions League winner.

He has dealt with some of the highest profile players in the world, such as Luis Figo and represented hugely talented players such as Roberto Carlos among many more.

John is respected by his peers and is well placed to handle all the complex areas surrounding the world of football today; from sourcing record breaking player moves to negotiating club sales.

Who is PHIL MCTAGGART?

Phil McTaggart is a highly motivated and creative professional with 21 years’ experience working within the elite business world of football.

After joining John Viola in the football industry he quickly become the youngest officially registered agent in Europe at the time. Since then Phil has made strides in the industry and earned his reputation as a leading professional in the field.

A conscientious and enterprising individual with a dedication to personal development, as well as a forward-thinking attitude and desire to innovate acting as an effective leadership figure.

Phil has been privileged to work with a range of high profile football players, clubs, agencies & service providers across the globe, including those in the world’s top leagues and so have developed a vast range of contacts within the playing, commercial and off-field sides of the industry.

Together John & Phil form 451 Football Consultancy – a unique, modern football agency with experience that is unrivalled in many corners of the business.

Who is Vincent English?

Vincent is a Professor of International Business and Strategic Management at the Uninettuno University of Rome and is also a visiting professor at two other business schools in Naples and Geneva. Vincent holds a PhD in business strategy and numerous other degrees in Law, Education, Physics and Data Analytics from University of Cambridge, Kings College London, Maynooth, Aberdeen and Dublin. Vincent is also attached to University of Cambridge as a researcher into adult online learning and is a member of their prestigious CEDiR group. Vincent was elected as a Fellow of the Royal Society of Arts in 2016. Vincent is also currently CEO of Vernier Europe, a subsidiary of Vernier Software and Technology, the world’s largest manufacturer of digital data collection technologies for schools. He has extensive experience of international business in many different sectors including education materials and equipment, retail and engineering. Vincent has founded several successful companies and has served as Managing Director of companies in Ireland and the UK for the past 25 years. Vincent has worked at all levels in firms in the SME sector, and has extensive experience in marketing, project management, mentoring, international distributor and sourcing of products. Vincent currently serves on an influential European Commission ThinkTank for STEM learning across Europe. He has also successfully served on several influential EU large scale projects charged with increasing inclusion in science education at secondary schools. Vincent has a passion for continued professional development and bringing learning to as wide a community as possible. He is a sponsor of the Young Scientist of Tanzania competition and was regular judge at the annual event for several years. He is also an active contributor to the European Commission’s classroom of the future (FutureLab). Vincent’s educational profile:
  • BSc (Hons) in Mathematics and Physics (Maynooth University)
  • MSc (1st Class Hons) in International Business (Robert Gordon University, Aberdeen)
  • MSc (1st Class Hons) in Data Analytics (Technology University Dublin)
  • MBA (1st Class Hons) Athlone Institute of Technology
  • MEd (1st Class Hons) University of Cambridge
  • LLM/MA (1st Class Hons) Procurement Law (King’s College, London)
  • PhD Business Strategy (Birmingham City University)
  • EdD (in progress) University of Cambridge
  • Advance Diploma in Procurement Law (Kings Inns)
  • PgCert in Business Research Methods (Birmingham City University)
  • Certificate in Executive Coaching (University of Cambridge)
  • Certificate in Applying Psychology within the Workplace (University of Cambridge)
Professional memberships
  • Irish Institute of Marketing
  • Irish Academy of Management
  • British Academy of Management
  • Association of Science Education
  • Institute of Physics

Apply For Our Masters Course Below

Our Masters Course is £6,000 – Flexible Payment Plans Available